Do you have an idea that is worth spreading?

If you do, you're not alone.

TED, which is a media organization that posts talks online and through conferences, has had many exceptional speakers contribute over the years.

But, to be a part of a TED or TEDx talk, there's a certain formula that you must adopt.

It's powerful and will no doubt captivate almost any audience you want to connect with.

Our guest, TEDx Toronto Program Director, Jeff Lohnes, will shed some light on it and discuss...

• Why authenticity is key when connecting with audiences

• The power of giving the crowd information they need and want to know

• Why you should strive to inform, entertain and inspire

To find out more about Jeff & his speaker agency, visit here.

To learn about TEDx Toronto, click this link.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Do you have a significant other?

Do you remember the honeymoon phase of that relationship?

It probably involved you having a strong focus on doing whatever you could to make the love of your life happy.

Well, it's similar to business where you do your best to serve your customers.

According to our guest, Rivers Corbett, the host of the Startup Canada podcast, you must do whatever you can to remain in the honeymoon stage with your clients.

During this interview, you'll also learn...

• The importance of having the appropriate and consistent messaging that resonate with your customers

• Why clarity is a true difference maker in how you communicate with potential clients

• Why you should always zag when everyone else zigs

To find out more about Rivers, visit here.

To sign up for Rivers' Rockstar Mastermind, click this link.

You can listen to the Startup Canada podcast here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Do you have shiny object syndrome?

Many entrepreneurs do.

They're working away on an opportunity then when presented with a new and more attractive one they focus on that one until the next great thing comes along.

At that rate, it's tough to build traction since you're alway leapfrogging.

Our guest today, John King, who is the co-author of Tribal Leadership and a former ballroom dancer, believes it's by understanding your priorities that can help you concentrate on the opportunities that are truly worth your time.

During this interview, you'll discover...

• The five levels of priority that will allow you to make better decisions

• How you can learn a lot about business partnerships through ballroom dancing

• The importance of making connections with the leaders of tomorrow

To find out more about John, visit here.

You can also email John at johnkingpartners@gmail.com.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

How much do you charge?

You see, many entrepreneurs make the mistake of selling their product or service at a low price which sometimes attracts more customers than they can handle and people who don't take their investment seriously which can ultimately lead to them becoming a nightmare to deal with.

When clients are not paying much, the stakes are usually not high enough for them to care.

Also, when there are too many customers to assist, your customer service quality will likely take a hit if you don't have the workforce to support them.

According to our guest, Russ Ruffino, owner of Clients On Demand, the solution is to offer premium pricing for your offerings.

He's found when you charge more and people see your value, they'll buy and are more willing to actually do the work.

The beauty of this strategy is that not only will you be working with less clients, but you'll be associating yourself with winners, make more money and have great impact because you're helping people who are committed to getting results.

During this interview, you'll discover...

• What questions to ask yourself before implementing premium pricing

• Why you should focus on your clients' results FIRST

• The importance of thinking in outcomes for yourself and your customers

To find out more about Russ, visit here.

You can check out his Clients On Demand podcast here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Who is in your network?

Do you know what value those people bring?

If you're serious about achieving a new level of excellence in your business and life, it's time to evaluate who you connect with and how those relationships can positively affect you and others.

Our guest, James Altucher, who is an immensely successful podcaster, author and investor, has a technique he uses to help himself achieve goals, experience peak performance and help others.

It's about knowing the Plus, Minus and Equals in your network.

During this interview, you'll learn...

• What the Plus, Minus, Equal technique is about and how it can help with your decision making

• The importance of teaching your processes in a public forum

• Why your actions follow your intentions and why you must choose wisely

To find out more about James, go here.

To listen to The James Altucher Show podcast, visit this link.

To buy his books, investigate here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Storytelling.

It's been apart of the human experience ever since we first inhabited the Earth.

There's something about telling great stories that will always touch our hearts and minds.

Businesses today are realizing how telling those tales, with a plan in mind that has a defined outcome, can positively affect their profits.

During this interview, our guest, Alexander Jutkowitz, who is the author of The Strategic Storyteller, will share...

• Why you should tell your stories with intent to make them scalable for your business

• Why the power of telling ongoing stories is important to remain relevant

• Why your content must always strive to provide wisdom, wonder and delight

To find out more about Alexander, visit here.

To buy his book, The Strategic Storyteller, click this link.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Your inner critic.

If you let it, it can run the show.

Once that happens, its sheer power can leave nothing but destruction in its path.

Your hopes, your dreams and your business success can all disappear if the critic persuades you to play it safe and small.

However, according to our guest, Andrew Warner of the highly successful entrepreneur interview-based podcast, Mixergy, you do have a choice.

During a fascinating live interview with Nicky Billou from the Fireside Conference in Bancroft, Ontario, Canada, Andrew shares the following...

• How asking questions can neutralize your inner critic or as Warner puts it, your “countermind”

• How the use of “guru beads” can keep you focused and tame your negative thoughts

• The importance of being aware of the ONE thing you want to do

To find out more about Andrew & his Mixergy podcast, visit here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

What's your big revenue goal?

Now, add a zero to it.

According to our guest, real estate investing expert and author, Victor Menasce, every time he does that, it gives him an extra kick to strategically think what he needs to do to make that goal a reality.

What resources will he require? What people must be in place to help him attack his deficiencies?

So, if going to the next level is what you seek, adding a zero to go along with structured thinking and planning can assist you in getting there faster.

During this interview, you'll learn...

• The value of planning for the finish and applying millimetre tweaks along the way

• The importance of consistency and practice applied towards your core genius

• Why you shouldn't force your business growth

To find out more about Victor, visit here.

To buy his book, Magnetic Capital, click this link.

For more information on Victor's goal setting retreat in the Mayan Riviera, check this out.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Loneliness.

As an entrepreneur, you probably feel this sometimes especially when your business is going through some bumps.

It's easy to go into a negative spiral and fall deeper into a rabbit hole when you don't have a supportive network around you.

This is why our guest, Transition coach, Peter Boolkah, says you don't have to do this alone.

There are great people and resources out there that can help you on your entrepreneurial journey.

During this interview, you'll discover...

• Why you should ditch your ego and surround yourself with people who are more successful than you

• Why you shouldn't be afraid of investing in your own education

• Why having a scarcity mindset isn't helping your business

To find out more about Peter, visit here.

To view his YouTube channel, check out this link.

To listen to his podcast, click here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

What's your ONE THING?

That quality which separates you from your competiton.

The superpower you're WORLD CLASS at.

For our guest, Dr. Jason Selk, he wanted to be the BEST sports psychologist consultant in the world.

Well, it became reality.

It happened because he created a groundbreaking Mental Training Program for athletes, coaches and eventually business people.

At one point, the word spread so wide that the St. Louis Cardinals baseball team hired him as their Director of Sports Psychology. Under his watch, the club would win two World Series titles.

During this interview, you'll discover...

• The importance of finding your unique competitive edge so you can become a profitable go-to expert

• Why it's crucial to use your expertise to create products that people actually want

• Why you must be open to leveraging your knowledge to different audiences to increase your revenue streams and grow your platform

To find out more about Jason, visit here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.