TTLR - EP 142 - David Priemer.png




Not helpful and didn't add value.

These are the common perceptions about sales people out there and this is why we don’t like talking to them.

Our returning guest has successfully overcome those judgements by using his simple formula: Science. Empathy. Execution.

David Priemer is the founder of Cerebral Selling which is a modern sales training program built on Science & Empathy to help you become the top performer your customers will love.

He is a scientist turned 4-time tech entrepreneur. He holds a B.Sc. in Chemistry and Atmospheric Science from York University and a master’s degree in Chemical Engineering from the University of Toronto.

His passion is teaching the art and science of modern selling. The type of selling that not only gets you to the top of the leaderboard but does it in a way that will make your customers adore you.

During this conversation, you’ll discover…

  • The importance of believe, polarizing and contrasting statements

  • What Information Asymmetry and Information Parity mean

  • The broadcaster versus meteorologist

To learn more about Cerebral Selling, click here.

For David's LinkedIn page, visit here.