“He believed so strongly in the product that he just couldn’t wrap his mind around anybody saying no. So he just looked at it and took another approach.” — Patrick Francey
Most business owners who struggle with sales aren’t lacking tactics — they’re lacking conviction. Patrick Francey, founder of the Real Estate Investment Network and host of The Everyday Millionaire podcast, makes a case that the details separating mediocre salespeople from exceptional ones are less about technique and more about belief, values, and self-awareness.
The conversation ranges from a deceptively simple story about a dog food company — where a rookie in the back of the room solved a multi-year sales crisis by observing that “the dogs don’t like the food” — to a sharp distinction between mindset work and self-mastery. Patrick argues that mindset, a term he’s largely walked away from, describes how people react to the world outside them, while self-mastery is an inside job: understanding your values, living in integrity with them, and being willing to accept the consequences when you do. Many people want their lives to change, he notes, but aren’t prepared for what that change will actually cost them — the relationships, the careers, the identities that have to go.
The thread running through all of it is a concept he calls “own your need” — the discipline of stating your expectations plainly rather than thinking them loudly and waiting for resentment to follow.
Patrick Francey is a serial entrepreneur whose first business, launched in 1982, is now in its 43rd year of operation — running without him. As CEO of the Real Estate Investment Network, one of Canada’s leading investment education communities, and co-host of the Mindset Matters and Mind Shui Way podcasts alongside his wife Stephanie, an Olympic mental performance coach, Patrick coaches business owners on the intersection of operational excellence and personal leadership.
Learn more & connect:
Real Estate Investment Network: https://www.reincanada.com
The Everyday Millionaire Podcast: https://www.theeverydaymillionaire.ca
Resources mentioned:
Real Estate Investment Network — https://www.reincanada.com
The Everyday Millionaire Podcast — https://www.theeverydaymillionaire.ca
John Wooden — leadership philosophy referenced throughout: https://www.coachwooden.com
Mind Shui Way — podcast co-hosted with Stephanie Francey
Xerox Professional Selling Skills — the sales training methodology referenced in the conversation
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