Is your business basic or special?
According to the author of the popular book, How To Sell A Lobster, Bill Bishop, there's a big distinction between the two in a customer's eyes.
Words are powerful when communicating how your business can give value to others, so choose wisely.
In this informative interview you'll learn...
- The importance of giving customers choice
- People love buying expensive things
- Why customers purchase your big ideas and not your products or services
To find out more about Bill, check out - http://www.bishopbigideas.com/