Is your business basic or special?

According to the author of the popular book, How To Sell A Lobster, Bill Bishop, there's a big distinction between the two in a customer's eyes.

Words are powerful when communicating how your business can give value to others, so choose wisely.

In this informative interview you'll learn...

  • The importance of giving customers choice
  • People love buying expensive things
  • Why customers purchase your big ideas and not your products or services

To find out more about Bill, check out -