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What motivates you to wake up?

Is there a big goal that excites you?

It's important to have purpose in life.

Our guest, the President & CEO of Prostate Cancer Canada, Rocco Rossi understands this.

It hit him like a bolt of lightning when on a business trip with his boss years ago, Rocco found out he died in his sleep in his hotel room.

At the time, his friend was 44 years old with a wife and kids.

It opened Rocco's eyes. 

He began to realize he must live a life of purpose because of how unpredictably it can be taken away.

Today, with those he leads, he lives with meaning and does his best to guide them towards a common goal.

During this interview, you'll learn...

  • How storytelling can communicate your purpose and endear your followers
  • Why it's important to eliminate obstacles for your people so they can get work done
  • Why you should find time to reflect and recharge yourself

To find out more about Rocco, visit here.

To donate to Prostate Cancer Canada, click this link.

To learn about the 10 Step Authority Marketing Blueprint, visit