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It is important in sales, whether you are selling your products, services or yourself as a potential partner.

But the key focus of networking is to start viewing your relationships with key clients and contacts as a partnership and cultivate it as such.

You have to stop the sales pitch and start a conversation.

As for our guest, Dr. Ivan Misner, the founder and chairman of the business networking organization, BNI, he found a way to add value to his client relationships which helped him generate countless referrals and increased sales over time.

During this interview, you'll discover...

  • What is the VCP process and how it works
  • The importance of finding the right peers with the same goals as you
  • Why networking matters more than you think

To find out more about Dr. Misner, visit here.

To read his blog, visit

To sign up for BNI, check out

For his LinkedIn page, go here.

For his Facebook, visit this link.

To check out his Twitter, explore here.

For his Google+, discover here.

For his Youtube channel, Networking For Success, check this out.

To learn about the 10 Step Authority Marketing Blueprint, visit