Content marketing.

It's defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

If you're a thought leader who hasn't hopped onto that train, our guest, Joe Pulizzi, who is a content marketing envangelist, will help you get started on developing a profitable niche that you can serve.

Content Marketing is a great way to build a loyal following because of the value you're providing your audience which leads to your fans trusting and eventually supporting you especially in monetary terms.

During this interview, you'll learn...

  • Why it's important to niche down repeatedly until you identify a profitable area that you can dominate as a thought leader 
  • Why you should choose 1 content type and 1 content platform to distribute your message
  • Why it's powerful to develop your audience first then listen to your people to build products they actually need

To find out more about Joe, visit here.

To learn about the Content Marketing World Conference & Expos, check this out.

To read about the eCircle Academy Immersions mentioned in this episode visit If you're interested in attending, use the code, TOBTL22.