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12 words or less.

According to our guest, Dr. Nido Qubein, who is a renowned speaker and President of High Point University, if you can't effectively describe what you do and what your company is about in a few words, prospects will not become your clients.

He feels that if people are confused, they won't repeat what you do to others which will hurt your chance of developing a loyal following.

During this interview, you'll learn...

  • How to create a defined understanding of what you do and how it can people others
  • What questions to ask to find out what truly matters to your prospects in order to craft relevant marketing messages for them
  • The importance of correctly interpreting the value of what you offer so it can powerfully resonate with future customers

To find out more about Dr. Qubein, visit here.

To learn about High Point University, check this out.

To watch Dr. Qubein's video interviews with notable guests such as Seth Godin, John Maxwell, Malcolm Gladwell and others, go to this website.

To buy his books, click this link.

To learn about the 10 Step Authority Marketing Blueprint, visit