“If you don’t grow your business by 10 to 50% this year, you’re actually falling behind. This is why I’m so adamant that you must add this marketing strategy to your skill set immediately.” 

Podcast guesting can be a goldmine—or a complete waste of time—depending on how you approach it. Most people jump in without a plan and unknowingly sabotage their own results. This episode exposes three costly missteps that keep entrepreneurs from turning guest appearances into real revenue. Avoiding them isn’t optional—it’s essential if you want to grow smarter, not just louder. 

This is about massive part-time income using a single strategy, without overpriced PR firms or wasting time on fluff. It’s about precision, not volume. You’ll learn why timing, preparation, and targeting matter more than ever. 

This isn’t theory. It’s the method behind consistent client generation—all without giving up your current marketing efforts. If you want a six-figure add-on to your business, this episode maps the path. 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“You can’t sell people anything if they don’t even know that you exist.” 

In today’s noisy world, being excellent isn’t enough—you also have to be seen. This episode breaks down the reality that attention is the first domino in business: without it, nothing moves. Visibility isn’t a luxury—it’s the price of entry. Without attention, you can’t build a following, and without a following, you can’t monetize. The principles here? Build a personal brand. Be polarizing. Stop aiming and start shooting. 

Dana Dilling is a living case study. With a background in accounting and clinical nutrition, she redefined her career through raw authenticity and consistent online presence. Her brand “Dana Disagrees” exploded because she wasn’t afraid to say what others wouldn’t. From advising men and women on relationships to helping entrepreneurs understand brand identity, her story shows how personality drives profitability. 

Dana Dilling is the creator behind “Dana Disagrees,” a personal brand and content platform focused on relationships, mindset, and entrepreneurship. A former CPA and clinical nutritionist, she now partners with The Wellness Way and runs two thriving communities: “3M Men” and “Radiate” for women. She teaches others how to grow influence by owning their voice and showing up consistently online. 

You can find Dana on all major platforms as @dana_disagrees

Expert action steps: 

1. Relearn How Money Actually Works 

Forget what you were taught—money is just an exchange of value. Learn how it really works so you can thrive and contribute meaningfully. 

1. Take Action Even When You’re Scared 

Don’t wait for perfect conditions. Do the thing, even if it’s messy. Action beats hesitation every time. 

1. Identify and Lean Into Your Superpowers 

Know your strengths and double down on them. Delegate the rest and build your business around what you do best. 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“You can’t just expect to go on a show and say whatever you want for as long as you want and have that generate any success for you, any leads, any clients, any sales.” 

The key to turning a podcast appearance into real business growth lies in structure. A successful guest spot isn’t just about talking—it’s about telling the right story at the right time. It starts with your backstory to build trust, followed by three to five pain points that resonate with your ideal client. Each pain point must come with a personal story and a clear solution. And none of it matters without a strong, direct call to action. 

One host might guide you well, but most won’t. That’s why it’s on you to take control of the narrative. The message? Attention is currency. If you want people to book a call, join your mastermind, or buy your program, you need to prepare like it’s your business on the line—because it is. 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“The power of the truth, the power of connection to human beings is more powerful than the big bank kick out.” 

Most traditional marketing today is background noise—impersonal, expensive, and utterly forgettable. Audiences are bombarded with flashy ads that leave them skeptical and disengaged. But there’s a powerful alternative: connection. When you show up as your authentic self—through podcasts, video messages, or stages—you cut through the noise and rebuild trust the digital age has compromised. The real strategy isn’t about automation. It’s about showing up human. 

Cost-effective organic marketing can outperform massive ad spends. Podcast guesting, in particular, generates warm leads, genuine connections, and six-figure returns on a small budget. Credibility is key: authenticity, clarity of message, and courage to lead with your truth—because nothing beats real. 

Marc Von Muser is a business mentor and marketing strategist who helps entrepreneurs grow their brands through connection-based marketing. He’s known for his direct coaching style and his work with thought leaders across multiple industries. 

https://www.marcvonmusser.com/ 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“A reason why a lot of people have a hard time expressing who they are in a way that lands and connects with people is they don’t really understand how to speak in their own authentic voice.” 

In business, clarity is currency—and the faster you can communicate your value, the more value you generate. The concept of the “Million Dollar Minute” is about crafting a powerful personal brand message that captures attention, builds credibility, and opens doors to high-value opportunities. It’s not just about what you say—it’s how authentically and confidently you say it. When you speak from your archetype, your words resonate with listeners. You stop selling and start attracting. 

Raymond Aaron is a New York Times bestselling author, serial entrepreneur, host of the Respark Your Life podcast, and ‘Canada’s success coach’ with over four decades of experience in personal development and branding. Raymond is a celebrated speaker and mentor who's helped thousands clarify their life purpose, achieve financial independence, and amplify their influence through authorship and high-performance strategies. 

Lean more & connect: 

Take the brand archetype assessment: https://mybrandarchetype.scoreapp.com 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“Really good coaching is allowing people to feel the space that they’re in, because we all make decisions from an emotional space, whether we like it or not.” 

Pushing harder isn’t always the answer—especially in sales. When coaches ignore emotional resistance or try to “save” their prospects, they sabotage their results. Sales is about meeting people at their pain points and guiding them through their own decision-making process. The real skill lies in holding space, asking the right questions, and letting people come to clarity on their own terms. 

Kirstin Carey explains how overachievement often masks a deeper emotional void, and how burnout is the inevitable result of chasing validation through performance. Her approach is to help clients feel safe enough to explore their pain without rushing to escape it. Using a model she calls the “Dr. Strange Close,” she leads them to visualize the version of themselves that already has what they want—and then confront what must be released to reach it. This hinges on presence, not persuasion.

Kirstin Carey is a serial entrepreneur, speaker, and business strategist who built a seven-figure wellness company and now helps high performers align their business models with emotional intelligence and sustainable growth. She’s worked with Fortune 500 executives, built brick-and-mortar and online brands, and developed enrollment methods that prioritize both results and resonance. 

Expert action steps: 

1. Embrace Curiosity – Stay open-minded and ask questions. Approach situations with a mindset of discovery, similar to the way children naturally explore the world. 

2. Seek Clarity – Understand what’s really happening beneath the surface. Clear insight into your situation allows for better decision-making and alignment. 

3. Invest in Coaching – Get support from someone with more experience. Outside perspective and feedback can reveal blind spots and accelerate growth. 

Lean more & connect: 

https://evolveminded.com/ 

https://evolveminded.com/7mistakes 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“It’s not what hand you get dealt, it’s how are you playing that hand out.”

Success in business doesn’t begin with strategy—it begins with how you think. Entrepreneurs who master their mindset, embrace uncertainty, and lead with clarity are the ones who move markets. Equally vital is mastering communication—internally, to drive belief, and externally, to influence others. Combine that with smart media positioning and you’ve got a recipe for high-impact entrepreneurship in today’s economy.

Marshall Sylver dives deep into what it really takes to thrive. From overcoming extreme childhood poverty to building Studio Money and creating Turning Point, his methodology blends mindset reprogramming, irresistible influence, and monetization strategies for thought leaders. He and Nicky discuss why traditional media is dead, how podcast guesting creates the new edge, and how leaders can leverage platforms to drive visibility, clients, and real change.

Marshall is a world-renowned hypnotist, entrepreneur, and thought leader with over 40 years of experience helping people master their minds and their messaging. He’s the founder of Turning Point and Studio Money, and has coached clients to generate billions through the art of communication and influence.

Expert action steps:

1. Reprogram Your Inner Dialogue:

Cultivate self-awareness around your internal thoughts and replace disempowering beliefs with empowering ones. Your mindset—how you talk to yourself—shapes your outcomes, so train your internal communication for success.

2. Master the Skill of Influence:

Learn how to present your ideas in ways that make others want to take action. Whether you’re selling from stage or in a one-on-one setting, develop your ability to persuade ethically and effectively.

3. Monetize Your Expertise with Strategic Platforms:

Don’t just rely on traditional media—use modern platforms like podcasts to grow your brand and attract leads. Focus on guest appearances with clear messaging designed to convert interest into clients.

Lean more & connect:

Marshall’s main website

https://sylver.com

Turning Point event page

https://sylver.com/tp

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“Hopefully our American conservative brothers, our freedom loving American brothers will stand with us, stand with Canadian Conservatives to defeat these guys because we need your love, we need your support.”

If Pierre Poilievre didn’t lose any voter support, why did he still lose the election?

Sometimes losing the seat doesn’t mean losing the support. This episode breaks down the anatomy of Canada’s recent election and exposes the media spin distorting the facts. The real issue? A fragmented conservative strategy, a left-wing consolidation, and a failure to seize cultural media platforms that shape public sentiment. When perception outpaces truth, the loudest narrative wins.

Drawing on sharp analysis and firsthand political insight, the host explains why Pierre Poilievre remains Canada’s most conservative political leader in a century—and why he didn’t actually lose votes. The missed opportunity was in neglecting major podcasts like Joe Rogan’s, where millions of disengaged but persuadable voters might have shifted the tide. The lesson for freedom-minded movements? Ignore the consultant class and embrace bold, direct communication.

Wayne Allyn Root is a prominent American conservative media personality, entrepreneur, and political commentator known for his energetic and unapologetic advocacy of capitalism and conservative values. He visits us today as the host of “The Root Reaction”.

Lean more & connect:

Wayne Allyn Root

https://rootforamerica.com/

The Great Patriot BUY-cott Book: The Great Conservative Companies to BUY From & Invest In!

https://a.co/d/8LctYW3

The Great Patriot Protest & Boycott Book: The Priceless List for Conservatives, Christians, Patriots, & 80+ Million Trump Warriors to Cancel "Cancel Culture" and Save America!

https://a.co/d/5GCVVQG

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.

“It is extremely important, extremely important for you as a business person to understand that if you’re not going on independent podcasts yourself, you are leaving money on the table.” 

When it comes to winning in business—or politics—visibility is the real game-changer. This episode draws a straight line between two conservative leaders: one who used modern media to win the hearts and votes of millions, and one who didn’t, and lost. The principle is simple: the platforms you show up on determine the results you get. Whether you’re a politician or a solopreneur, podcast guesting isn’t optional—it’s leverage. 

Donald Trump generated over 500 million views and an estimated four million additional votes by strategically appearing on podcasts like Joe Rogan, Patrick Bet-David, and others. In contrast, Pierre Poilievre declined a personal invite from Rogan and stayed away from major independent platforms, missing out on hundreds of thousands of potential votes that could have secured him a win. 

The episode underscores the vital business lesson: exposure drives outcomes. Podcast guesting has proven to be a high-ROI strategy for entrepreneurs, leaders, and change-makers who are ready to grow their reach and revenue. 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level. 

“Any type of creativity involves some destruction. It does. So it’s a two-step forward, a one-step back situation.” 

Disruption isn’t just a tactic—it’s a way of life for those who refuse to take the conventional route. This episode unpacks the messy, nonlinear path to building a meaningful business and career, showing that embracing creative chaos can fuel authentic leadership and entrepreneurial success. The key insight: true innovation doesn’t wear a uniform, and it certainly doesn’t follow the rules. 

AJ Rice shares how a passion for literature and culture collided with a post-9/11 political awakening, launching him from grad school to the media world to eventually helming a powerhouse PR firm. He breaks down how backing Trump early wasn’t just a business decision—it was about backing authenticity, independence, and disruption. And now, as a bridge between MAGA insiders and RFK Jr.’s team, he lives at the crossroads of politics, publishing, and pop culture. 

AJ is the CEO of Publius PR and a bestselling author of The Woking Dead and The White Privilege Album. Known as a behind-the-scenes architect of conservative media influence, AJ has worked with names like Laura Ingraham, Donald Trump Jr., and RFK Jr. His firm represents voices across politics, medicine, and culture, making him one of the most connected men in the world of populist PR. 

Expert action steps: 

1. Accept the non-linear path. Success rarely follows a straight line. Embrace setbacks and failures as part of the creative and entrepreneurial process, and be ready to make trade-offs between different priorities like career, family, and financial goals. 

1. Earn your way up. Don’t try to shortcut your way to success. Build your foundation from the ground up so you understand every step of the journey and can navigate challenges with confidence. 

1. Write your own story. Take full ownership of your life and choices. There’s no fixed formula or image of what success should look like—what matters is authenticity and merit, not conformity. 

Lean more & connect: 

https://www.ajricepr.com/about 

The Woking Dead – Author: AJ Rice 

https://a.co/d/2MSm07W 

The White Privilege Album 

https://a.co/d/b0APT5U 

Visit https://www.eCircleAcademy.com and book a success call with Nicky to take your practice to the next level.