Networking.

It is important in sales, whether you are selling your products, services or yourself as a potential partner.

But the key focus of networking is to start viewing your relationships with key clients and contacts as a partnership and cultivate it as such.

You have to stop the sales pitch and start a conversation.

As for our guest, Dr. Ivan Misner, the founder and chairman of the business networking organization, BNI, he found a way to add value to his client relationships which helped him generate countless referrals and increased sales over time.

During this interview, you'll discover...

• What is the VCP process and how it works

• The importance of finding the right peers with the same goals as you

• Why networking matters more than you think

To find out more about Dr. Misner, visit here.

To read his blog, visit https://ivanmisner.com/.

To sign up for BNI, check out http://BNI.com.

For his LinkedIn page, go here.

For his Facebook, visit this link.

To check out his Twitter, explore here.

For his Google+, discover here.

For his Youtube channel, Networking For Success, check this out.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

How do you market yourself?

Expanding your influence is not something that happens to people who remain still.

Being eager about trying new things, forming new connections, and meeting new people are ways to become more influential.

As for Dr. Shahab Anari, he mastered the concept of the “sweet spot” and that brought him a stream of revenue.

He leveraged his business to new techniques and that helped him spread his message to a larger audience.

During this interview, you'll discover...

• How to identify your primary target audience and develop your platform

• The importance of finding your marketing material that will help increase your field of connections

• Three expert action steps to improve your business and leadership skills

To find out more about Dr. Anari, visit here.

For his LinkedIn page, go here.

For his Facebook, visit this link.

To check out his Twitter, explore here.

For his Instagram, click here.

If you'd like to email Dr. Anari, his email address is info@shahabanari.com.

To buy his book, Ignite Your Life, click here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

The George Foreman Grill.

Proactiv.

P90X.

Do they sound familiar?

Well, chances are they do.

These are infomercial products that have been consistently branded on our minds, either late at night or during weekday afternoons, for years.

Well, the continuous promotion worked because they all make hundreds of millions of dollars annually and in the case of Proactive, it generated a reported $1 billion in 2015.

But how?

Aren't most infomericals typically over-the-top, poorly produced TV programs that lack any sort of value?

According to our guest, David Priemer, who is the founder of Cerebral Selling, they actually have a clever structure that transforms viewers to buyers.

During this interview, you'll discover...

• Step-by-step what the Secret Infomercial Formula is and how it can help you

• The importance of clarity in how you present your brand to the world

• Why you should use the exclusionary principle in regards to clients

To find out more about David, visit here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

12 words or less.

According to our guest, Dr. Nido Qubein, who is a renowned speaker and President of High Point University, if you can't effectively describe what you do and what your company is about in a few words, prospects will not become your clients.

He feels that if people are confused, they won't repeat what you do to others which will hurt your chance of developing a loyal following.

During this interview, you'll learn...

• How to create a defined understanding of what you do and how it can people others

• What questions to ask to find out what truly matters to your prospects in order to craft relevant marketing messages for them

• The importance of correctly interpreting the value of what you offer so it can powerfully resonate with future customers

To find out more about Dr. Qubein, visit here.

To learn about High Point University, check this out.

To watch Dr. Qubein's video interviews with notable guests such as Seth Godin, John Maxwell, Malcolm Gladwell and others, go to this website.

To buy his books, click this link.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Do you have an idea that is worth spreading?

If you do, you're not alone.

TED, which is a media organization that posts talks online and through conferences, has had many exceptional speakers contribute over the years.

But, to be a part of a TED or TEDx talk, there's a certain formula that you must adopt.

It's powerful and will no doubt captivate almost any audience you want to connect with.

Our guest, TEDx Toronto Program Director, Jeff Lohnes, will shed some light on it and discuss...

• Why authenticity is key when connecting with audiences

• The power of giving the crowd information they need and want to know

• Why you should strive to inform, entertain and inspire

To find out more about Jeff & his speaker agency, visit here.

To learn about TEDx Toronto, click this link.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Do you have a significant other?

Do you remember the honeymoon phase of that relationship?

It probably involved you having a strong focus on doing whatever you could to make the love of your life happy.

Well, it's similar to business where you do your best to serve your customers.

According to our guest, Rivers Corbett, the host of the Startup Canada podcast, you must do whatever you can to remain in the honeymoon stage with your clients.

During this interview, you'll also learn...

• The importance of having the appropriate and consistent messaging that resonate with your customers

• Why clarity is a true difference maker in how you communicate with potential clients

• Why you should always zag when everyone else zigs

To find out more about Rivers, visit here.

To sign up for Rivers' Rockstar Mastermind, click this link.

You can listen to the Startup Canada podcast here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Do you have shiny object syndrome?

Many entrepreneurs do.

They're working away on an opportunity then when presented with a new and more attractive one they focus on that one until the next great thing comes along.

At that rate, it's tough to build traction since you're alway leapfrogging.

Our guest today, John King, who is the co-author of Tribal Leadership and a former ballroom dancer, believes it's by understanding your priorities that can help you concentrate on the opportunities that are truly worth your time.

During this interview, you'll discover...

• The five levels of priority that will allow you to make better decisions

• How you can learn a lot about business partnerships through ballroom dancing

• The importance of making connections with the leaders of tomorrow

To find out more about John, visit here.

You can also email John at johnkingpartners@gmail.com.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

How much do you charge?

You see, many entrepreneurs make the mistake of selling their product or service at a low price which sometimes attracts more customers than they can handle and people who don't take their investment seriously which can ultimately lead to them becoming a nightmare to deal with.

When clients are not paying much, the stakes are usually not high enough for them to care.

Also, when there are too many customers to assist, your customer service quality will likely take a hit if you don't have the workforce to support them.

According to our guest, Russ Ruffino, owner of Clients On Demand, the solution is to offer premium pricing for your offerings.

He's found when you charge more and people see your value, they'll buy and are more willing to actually do the work.

The beauty of this strategy is that not only will you be working with less clients, but you'll be associating yourself with winners, make more money and have great impact because you're helping people who are committed to getting results.

During this interview, you'll discover...

• What questions to ask yourself before implementing premium pricing

• Why you should focus on your clients' results FIRST

• The importance of thinking in outcomes for yourself and your customers

To find out more about Russ, visit here.

You can check out his Clients On Demand podcast here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Who is in your network?

Do you know what value those people bring?

If you're serious about achieving a new level of excellence in your business and life, it's time to evaluate who you connect with and how those relationships can positively affect you and others.

Our guest, James Altucher, who is an immensely successful podcaster, author and investor, has a technique he uses to help himself achieve goals, experience peak performance and help others.

It's about knowing the Plus, Minus and Equals in your network.

During this interview, you'll learn...

• What the Plus, Minus, Equal technique is about and how it can help with your decision making

• The importance of teaching your processes in a public forum

• Why your actions follow your intentions and why you must choose wisely

To find out more about James, go here.

To listen to The James Altucher Show podcast, visit this link.

To buy his books, investigate here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Storytelling.

It's been apart of the human experience ever since we first inhabited the Earth.

There's something about telling great stories that will always touch our hearts and minds.

Businesses today are realizing how telling those tales, with a plan in mind that has a defined outcome, can positively affect their profits.

During this interview, our guest, Alexander Jutkowitz, who is the author of The Strategic Storyteller, will share...

• Why you should tell your stories with intent to make them scalable for your business

• Why the power of telling ongoing stories is important to remain relevant

• Why your content must always strive to provide wisdom, wonder and delight

To find out more about Alexander, visit here.

To buy his book, The Strategic Storyteller, click this link.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.