Is your business basic or special?

According to the author of the popular book, How To Sell A Lobster, Bill Bishop, there's a big distinction between the two in a customer's eyes.

Words are powerful when communicating how your business can give value to others, so choose wisely.

In this informative interview you'll learn...

• The importance of giving customers choice

• People love buying expensive things

• Why customers purchase your big ideas and not your products or services

To find out more about Bill, check out - http://www.bishopbigideas.com/

If you want to crush your income targets right now you're going to need to be a master of selling.

Does the thought of selling make you feel sick to the stomach?

You’re not alone. For many people the thought of having to sell is nauseating.

The reason?

They have not mastered the art of selling.

For those that have mastered this art the skill set is revered.

The good news is that anyone can learn this art and it’s not as difficult as you think.

Marc Von Musser is a master of selling in this weeks episode he walks us through the new way to sell.

To find out more about Marc Von Musser and the eCircle Academy, check out - https://ecircleacademy.com

Help people and make money while you sleep.

Yes, the power of creating your own online course.

Our guest, Dr. Carrie Rose is a trusted expert who has mastered this and is passionate about guiding others toward their fullest potential.

She's assisted many thought leaders in creating online courses that truly make a difference in people's lives.

In this fun and informative interview, you'll learn...

• The importance of knowing your target demographic before starting your online course

• Why it's vital to be a member of high level groups to unlock future opportunities

• Why your “unintelligent thinking” is holding you back from the success you truly deserve

To find out more about Carrie, you can visit her official website at http://www.drcarrierose.com/.

To receive 50% off her online courses, visit https://brandlegend.us/tbotl
 

Do you have a mindset to WIN?

Many thought leaders don't.

Especially when challenges arrive, some are more inclined to point out the problems rather than actually solving them.

According to our esteemed return guest, Marc Von Musser, who has made over 500,000 sales calls and delivered 10,000 presentations in his career, you MUST commit 1000 percent to your desired outcome.

If you don't, you'll quit as soon as an obstacle smacks you in the face.

During this compelling episode, you'll learn...

• Why you need to always ask yourself, “How Do I Win?” when tough times rock your world

• What tools can help you be “stronger than the bad calls from the refs”

• And why specificity is POWER

To find out more about Marc, visit https://www.linkedin.com/in/marcvonmusser

Big money arrives when you identify and cater to your ideal customer.

Alex Mandossian is considered the Larry King of Teleseminars.

He's worked with some of the best in the personal development world including Jack Canfield and Les Brown.

Alex's success as a thought leader has come from narrowing down his target market and knowing it inside and out.

In this informative interview, you'll learn...

• The importance of understanding who your "slam dunk client" is and why you should serve her with relevant solutions to her problems

• Why you must treat email like snail mail when marketing to your prospects

• The 3 steps to effectively marketing to your audience

To find out more about Alex, you can visit his official website at http://www.alexmandossian.com/

Stop feeling sorry for yourself.

Tony Hawk didn't.

The skateboarding icon had several downtimes in his career including having a daily $5 Taco Bell allowance when things were really bad.

But, he kept at it.

As a result of his perseverance and vision, he found success when skateboarding became popular again which later led to his life-changing video game series that generated over a billion dollars.

During this episode, you'll learn...

• Tony's 3 proven tips for business success

• What prevented him from quitting during his darkest days

• The importance of embracing adversity to achieve your goals

To learn more about Tony and his clothing line, visit http://www.tonyhawk.com/.

To find out about his foundation, visit http://tonyhawkfoundation.org/.

To check out his skateboard company, click https://www.birdhouseskateboards.com/

How many fans do you have?

Do they consistently read and comment on your content, buy your products and follow you religiously when you post something new?

If you can secure at least 1000 of the above type of fans, your life will be pretty good financially.

To explain the theory further, read the classic essay from Wired Magazine's Executive Founding Editor, Kevin Kelly at the bottom of the show notes.

Our guest today, New York Times best-selling author, Chris Guillebeau, has implemented some of Kelly's principles in developing his own highly engaged fan community.

Chris' books, such as The Art of Non-Conformity, The $100 Startup, The Happiness of Pursuit & Born For This, have helped many across the globe which contributed to his popularity and continue to grow his number of raving admirers.

During this episode, you'll learn...

• Why creating free, useful and consistent content is a great way to build a fan base organically

• The importance of having a stretch goal that others admire and want to support can lead to more followers

• Why you should listen to your audience to build products and services that make their lives better

To find out more about Chris, visit http://chrisguillebeau.com/.

To read more about his book, Born For This, click http://tinyurl.com/q6cakb6

To check out Kevin Kelly's 1000 True Fans essay, view http://kk.org/thetechnium/1000-true-fans/

You want a book deal.

Most thought leaders do.

For many, having a traditionally published book can skyrocket their brand which can lead to more speaking engagements, clients, media appearances and notoriety.

The thing is, getting a book deal is HARD.

It's like winning a lottery if you make it happen on your own.

But, today's guest, Wendy Keller, who is a literary agent and owner of  Keller Media based in Marina del Rey, California,  has some proven suggestions as to how you can change your fortune.

It all comes down to building a winning platform.

What is that?

Well, it's an ability to sell books because of who you are and/or who you can reach.

Basically, if you have a large, engaged following of people who love who you are, what you do and what you provide, a publisher is more likely to take a look at you because of your potential of selling more books to more people.

Wendy has 27 years experience in the publishing industry and the world contains more than 4.6 million copies of Keller Media clients' books, so she knows what she's talking about.

During this episode, you'll learn...

• Why it's important to first figure out what your strengths are before building your platform

• Why the book is not your destination, but a marketing tool

• Why you must listen to your audience and give them what they want

• And an example of how you can leverage a highly profile thought leader to elevate your brand exposure

To find out more about Wendy, visit http://www.kellermedia.com/about-wendy-keller/ (http://www.kellermedia.com/).

To read more about her book, *Ultimate Guide To Platform Building*, click **http://tinyurl.com/gtpglmq.**

To discover your platform building  personality type, take action here -

http://www.kellermedia.com/bizquiz/

John Lee Dumas.

He is a giant in the podcasting industry due to his highly successful, Entrepreneur On Fire daily podcast that consistently has over 1.5 million listens every month.

He's the perfect example of creating a profitable niche by finding a void in the marketplace and filling it.

During his 9-to-5 working days, he loved listening to podcasts, especially ones featuring inspiring stories of entrepreneurs, but wasn't happy there weren't any daily podcasts.

So, he created the solution with his E on Fire show.

During this episode, you'll learn John's special recipe to discovering niche and making it profitable including..

• The importance of taking the time to evaluate what excites you and what your ideal life is BEFORE taking your first step

• Why it's vital to create and deliver free, valuable and consistent content to your audience

• Why you MUST ask your audience what their challenges are and actually listen to them so you can create solutions for them

To find out more about John, visit here  - http://www.eofire.com/about/.

To listen to Entrepreneur On Fire podcast episodes, check this out - http://www.eofire.com/podcast/

Technology.

In today's world, with smart phones, laptops and other devices consuming our attention, it's surprising there are entrepreneurs out there who aren't taking advantage of social media.

For those who don't understand its impact and are fearful of using it for marketing their business, our guest today is here to help.

David A. Cox is the founder of Tech Talk America which offers live and pre-recorded classes about all things Apple as well as other technologies.

The Tech Talk America YouTube page has over 362,800 subscribers for a reason.

Its online classes are valuable to many across the globe.

During this episode, you'll learn...

• Why building trust through your relevant and useful social media content can help strengthen your bond with potential prospects

• Why it's important to bust through your social media fears by having the courage to deeply understand it

• The importance of staying in touch and tracking your social media and website audience who are engaging with your content

To find out more about David and his free Tech Talk America (TTA) online videos, visit TechTalkAmerica.com (http://techtalkamerica.com/) and the TTA YouTube channel here - https://www.youtube.com/user/TechTalkAmerica.

David is coming out with a new masterclass about how to conquer YouTube and make a living from it. For our listeners, if you enter the promo code, “THINK,” when you buy, you'll receive 10 percent off.

The masterclass will be available on TechTalkAmerica.com, so keep an eye out for it.