EP42: Kathy Ireland - Business Tips From A Supermodel Turned Super Mogul

Supermodels.

You might have some negative assumptions about them.

Well, this week's guest just might change your mind.

Kathy Ireland was a supermodel in the 1980s and 1990s where she graced many magazine covers including the Sports Illustrated Swimsuit Issue.

She is a modelling icon, but did you know she's quickly becoming iconic in the business world as well?

Today, she has built a licensing empire by lending her name, taste and marketing talents to more than 17,000 products that generate annual merchandise sales of $2.6 billion.

Her business road hasn't been easy, but she's persevered to become a winner and inspiration to many.

During this uplifting interview, you'll learn...

  • The importance of having the right mentors on your success journey

  • Why you should look for valuable lessons when people criticize you

  • Why you must not let fear paralyze you from achieving your goals

To find out about Kathy and her businesses, visit here.

For information regarding her TV show, Worldwide Business with Kathy Ireland, click this link.
 

Michael Palmer
EP41: Tracey Evans - How To Profit From Your Passion

Horses.

Did you know they could be used to help with corporate team building and leadership development?

Most people don't.

Enter our guest, Tracey Evans.

She made the unconventional move of leaving her senior marketing role at American Express, so she could run the Dreamwinds Equine Assisted Learning Centre which delivers programs that inspire others to be better leaders, better partners and better people.

Yes, it was a risky decision to say the least. 

When she worked in the corporate world, she noticed how a lack of communication and leadership ripped teams apart, so she found a way to leverage her passion for horses to help companies strengthen from within.

During this interview, you'll learn...

  • Why problems at your past jobs could be profitable opportunities for your company today

  • How to overcome fear when making potentially life-changing decisions

  • Why having passion for your business is an absolute must

To learn about Tracey, visit here.

To check out Dreamwinds and its various programs, click this link.

Michael Palmer
EP40: Larry Winget - Why Sacrifice Is The Key To Success

Are you willing to let go?

According to our guest, who is the best-selling author of many books including Shut Up, Stop Whining & Get A Life and a firecracker of a speaker, Larry Winget, many people aren't willing to give up things that are holding them back from achieving the success they truly want.

During this no holds barred interview, you'll learn...

  • A great exercise to determine what you need to do to get where you want to be in business and life

  • Why you should focus on having a lean and mean operation for maximum profitability

  • Why people pay you for your value and not your passion

To find out more about Larry, visit his website here.

To check out his Facebook fan page, click this link.

Michael Palmer
EP39: Rob Jacobs - How To Develop A Profitable Brand

Your brand.

What is it?

If you don't know, you have a problem.

Companies like Nike, Apple and other business heavyweights understand what their brand message is, who their ideal customers are and the problems they solve for them.

As a result, they attract many loyal fans which becomes very profitable.

If you're not clear on your brand just yet, our guest today, Rob Jacobs has some ideas on how you can change that.

He's a leader in the walk for health movement and co-founder of UnSit, a company that sells treadmill desks which help office workers get off their seats and get active.

During this engaging interview, you'll learn...

  • Why it's important to create powerful brand stories that resonate with your audience and are supported with research and evidence

  • Why having a light and fun aspirational message could be attractive to your ideal clients

  • Why hiring a quality branding expert and copywriter are good investments

To find out more about Rob and his company, UnSit, visit http://www.UnSit.com.

To check out the article referenced in this interview, click here.

To read more about treadmill desks and their benefits, visit UnSit’s newsroom

If you'd like to purchase a treadmill desk, use the discount promo code TBOTL15 to get free shipping! If you order before the end of March 2017, you'll also receive $50 off the price.
 

Michael Palmer
EP38: Kevin Mako - Why Hustle Will Make You A Winner In Business

How badly do you want success?

For some entrepreneurs, their desire isn't as powerful because when things get hard, excuses and other distractions get in their way and before they know it, their businesses are no more.

Our guest today, Kevin Mako, who is the founder of Mako Design + Invent which is a successful service consumer product development firm that has offices in Toronto and Austin, Texas, has seen the cost of not being motivated to achieve.

But, through his experiences, he's also witnessed a commonality among the winners - their willingness to hustle.

Without it, you don't create opportunities. You're hoping for them.

During this interview, you'll learn...

  • Why taking action, instead of letting fear paralyze you, will get you farther in business

  • Why procrastination is the ultimate killer of an enterprise

  • The importance of being an expert at what you do and not letting distractions block you

To find out more about Kevin, visit here.  

To learn more about MAKO Design + Invent, click this link.

Michael Palmer
EP37: Jordan Harbinger - How Mastering Soft Skills Can Lead To More Profit

Competition.

You've probably already lost business because of it.

There are many reasons why your competition likely won, but one of them could be that you don't have a competitive advantage.

What makes you a step above the rest?

According to our guest, Jordan Harbinger, the star of the popular podcast, The Art of Charm, soft skills could be the missing ingredient that can take you over the top.

During this engaging interview, you'll learn...

  • Why networking and relationship skills are important for business and life

  • Why you shouldn't try to be the hardest worker or smartest person in the room

  • Why you must always be evolving and learning new things to raise your performance to the next level

To find out more about Jordan and The Art of Charm podcast, visit here.

To take The Art of Challenge, click this link.  

Michael Palmer
EP36: Jen Widerstrom - How To Win In Business Despite Your Obstacles

The Biggest Loser.

It's a popular American reality TV show that inspires millions to get into better physical shape.

Our guest today, Jen Widerstrom is one of the trainers on that program.

For her, life is great. 

She's on a hit TV show that helps many people while she's getting paid well for it.

In addition, she's now a first-time author of the book, Diet Right For Your Personality Type.

However, success wasn't always available.

Back in 2008, when her previous TV show, American Gladiators was cancelled, Jen's life took a turn.

She wasn't able to secure another high profile TV job until 2014 when she landed a spot on The Biggest Loser.

The six years in-between weren't easy, but she found a way to win.

During this uplifting interview, you'll learn...

  • How to use your internal compass to help make crucial decisions

  • Why you shouldn't give your doubts a louder voice than your inner drive

  • Why being an authentic and likeable person with a mindset of service can help your business

To find out more about Jen and her book, Diet Right For Your Personality Type, click here.

Michael Palmer
EP35: Mark McKoy - Simple Success Tips From An Olympic Champion

What do you want most?

It could be winning a gold medal or having a multi-million dollar business or whatever else comes to mind.

So, what's stopping you from your goal?

For some, they overthink what it takes to get there and often make things more difficult than they need to be.

Enter 1992 Olympic Gold Medal-winning hurdler, Mark McKoy.

He feels if you want to become a true achiever, you have to keep things simple.

That's what he did on his road to Olympic glory.

During this motivational interview, you'll learn...

  • Why breaking down your goal into smaller parts will make it more achievable

  • Why having the right peers will push you to greater heights

  • Why it's a must to have passion and focus on your genius while delegating your weaknesses

To find out more about Mark, visit http://www.markmckoy.com/.

Michael Palmer
EP34: Marie Forleo - How To Leverage Small Wins To Achieve Unstoppable Success

Oprah & Tony Robbins.
 
Those two icons have interviewed our guest today.

Early on in Marie Forleo's life coaching journey, those incredible opportunities may have seemed improbable. 

At that time, she declined an offer to work at Vogue magazine to pursue her passion then bartended and waited tables to pay her bills.

There were never any guarantees for success.

But, she was persistent, took action, worked hard and learned from her mistakes along the way.

Marie is now a popular life coach, motivational speaker, author and web television host.

Oprah once mentioned, "She's (Marie) the thought leader for the next generation." 

These achievements all happened step-by-step. 

Small victory after small victory.

They all added up to unstoppable success.

During this inspiring interview, you'll learn...

  • Why you need to go for progress and not perfection on your business journey

  • Why you shouldn't pressure yourself to achieve too quickly

  • Why treating everything like an experiment can be a great learning tool

To find out more about Marie and MarieTV, visit https://www.marieforleo.com.

For more information about Marie's B-School, check out https://marieforleobschool.com/.

Michael Palmer
EP33: Beth Buelow - The Keys To Becoming An Effective Thought Leader
TBOTL - 33 - Beth Buelow (4).png

Who do you serve?

If you're not really sure, that's a problem.

As you probably know, catering to everyone does not work.

Our guest today, Beth Buelow, author of The Introvert Entrepreneur, understands that.

She's been able to create a profitable thought leadership by targeting a specific group of people and solving their issues through her various resources.

During this fun and uplifting interview, you'll learn...

  • Why reflection is an absolute must to figuring out what specific tribe you should serve

  • How to find a dedicated group of customers who love what you do and will promote you to their networks

  • Why it's important to have your own original thoughts instead of being a megaphone for others

To find out more about Beth, visit http://theintrovertentrepreneur.com/.

For more information about Beth's Virtual Book Groups, check out http://theintrovertentrepreneur.com/bookgroup/.

Michael Palmer