Your employees.

Without them, your business could be in a lot of trouble.

These days it's tough to find great ones that are committed to your vision and want to stick around to see it through.

Our guest today, Bruce Bowser, has figured it out.

He is the president of a moving company called AMJ Campbell Van Lines and has overseen its growth from $34 million in 1997 to over $200 million today.

He has some terrific tips on how you can create loyal staff that will stand by you for the long run.

During this interview, you'll learn...

• Why you should create a work culture of entrepreneurship to motivate great employees to stay

• Why micromanaging isn't the answer to handle your staff

• Why it's important to treat people with dignity and respect

To find out more about Bruce, visit here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Social media.

It can be a wonderful way to connect with family and friends.

But, if you're a thought leader, it can also be a great strategy to locate your ideal customers.

These days the business social media of choice is LinkedIn.

Our guest today has mastered the fine art of using it to attract more business for her clients.

Sarah Santacroce is a Switzerland-based LinkedIn expert and owner of Simple LinkedIn Solutions.

During this informative interview, you'll learn...

• Why your LinkedIn profile headline is important when making first impressions with prospects

• How you must be more strategic when growing your LinkedIn network

• Why you should consider creating consistent relevant content within LinkedIn for your audience

To find out more about Sarah, visit here.

To receive her free 10 Ingredient Recipe for LinkedIn Success e-book, click here.

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com.

Imagine leaving millions of dollars on the table.

Not everyone could do that.

Our guest, Don R. Campbell did.

He is a Senior Analyst with The Real Estate Investing Network (REIN) which is Canada’s most trusted real estate investment education, analysis, research and strategic leadership resource.

Throughout his years at REIN, this multiple best-selling author has turned down potentially profitable real estate opportunities.

Why?

For him, those deals didn't align with his purpose.

Don believes in being authentic and assisting others without compromising his values.

As well, he feels it's meaningful to have a business that emotionally touches people's lives and creates positive change.

During this engaging interview, you'll discover...

• The importance of creating your “Personal Belize” & how it can lead you to powerfully help others through your business

• Why you should work on your presentation skills to effectively communicate with your audience

• Why you must have integrity and make decisions that are aligned with your purpose

To find out more about Don & REIN, visit here. 

To read his blog, click this link. 

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com. 

Don't be fooled.

Whether you're at a Disney resort or cruise, the way you're treated as a customer has been well strategized years before you even handed over your credit card number to Mickey Mouse.

Our guest today, Shep Hyken, who is a New York Times best-selling author and customer service expert himself, has been paying attention and will pass on some success tips he's learned from Mickey and his friends and he'll share some from his own esteemed career as well.

During this interview, you'll discover...

• The 3 jobs Disney employees must do well and the 2 of those you must focus on

• Why you shouldn't deliver an over-the-top WOW customer service experience for your clients

• The key ingredients to differentiate yourself as a thought leader so customers will flock to you FIRST

To find out more about Shep, visit here.

To check out his training program, click this link. 

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com.

Content marketing.

It's defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

If you're a thought leader who hasn't hopped onto that train, our guest, Joe Pulizzi, who is a content marketing envangelist, will help you get started on developing a profitable niche that you can serve.

Content Marketing is a great way to build a loyal following because of the value you're providing your audience which leads to your fans trusting and eventually supporting you especially in monetary terms.

During this interview, you'll learn...

• Why it's important to niche down repeatedly until you identify a profitable area that you can dominate as a thought leader

• Why you should choose 1 content type and 1 content platform to distribute your message

• Why it's powerful to develop your audience first then listen to your people to build products they actually need

To find out more about Joe, visit here.

To learn about the Content Marketing World Conference & Expos, check this out.

To read about the eCircle Academy Immersions mentioned in this episode visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.
 

Do you ever feel lost?

Our guest today, personal branding expert, Bobby Umar once did.

He bounced from one career to the next not feeling fulfilled until one day he decided it was time for a change.

That's when he started asking himself questions about what he truly wanted in life.

The pursuit of establishing his personal brand took off from there.

Today, he's a man of purpose and passion who is helping business owners have more clarity and success in their lives.

During this  interview, you'll learn...

• The action steps to take right now to create your personal brand

• The 4 areas of fulfillment and why you're resigning yourself to only being happy with a few of them

• The 3 main ingredients thought leaders need to create their tribes and attract more clients

To find out more about Bobby, visit here.

To learn about Bobby's Discover Your Personal Brand conference, check out this website.

To read about the eCircle Academy Immersions mentioned in this episode visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.

Nonverbal communication.

Many of us underestimate its impact.

You probably don't realize it, but everyday you're telling a story using your facial expressions, gestures, eye contact and posture.

In business, you want to make sure the stories you're broadcasting are positive and setting you up to win the trust of potential clients.

Our guest today, Mark Bowden, is a master nonverbal communicator and author of books such as Winning Body Language, Winning Body Language For Sales Professionals and Tame The Primitive Brain.

He's also a world-class speaker who knows that the slightest of changes in your body language can make the difference between you being loved or hated by the prospects you're trying to persuade.

During this informative interview, you'll learn...

• Why hiding your hands during your presentations causes a negative response

• What hand gesture can create instant trust from any speaking audience

• Why you should be aware of your physical proximity with prospects

To find out more about Mark and his company, TRUTHPLANE, visit here.

What are you great at?

What superpower do you possess that can help others immensely while also putting money in your own pocket?

For most people, finding their profitable niche is a long process, but once it's discovered it can lead to terrific opportunities.

Just ask Corry McClure.

Today, she helps trainers design programs that leverage their expertise to attract government funding for initiatives such as the Canada Job Grant.

It took Corry years to arrive at her niche, but now it's growing bigger and better.

During this interview, you'll learn...

• Why you need to be clear about your purpose

• The importance of knowing your niche audience and how to provide it with simple business solutions

• The power of being a part of a like-minded community to help boost your success

To find out more about Corry, visit here.

To see if you qualify to work with her, email corry@couris.ca.

For information on the Canada Job Grant, click here.

To read about the eCircle Academy Immersions visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.

Be yourself.

You've heard that cliche a million times.

But, in the case of fitness entrepreneur, Chad Howse, it's proved to be very profitable.

When he first started out in the online business world, he went years without making money.

He went to mastermind groups and received advice from successful peers, but ultimately their ways didn't work out for him.

It wasn't until Chad realized his ideal customer was himself that everything changed.

He began writing sales copy and other useful content in his unique voice that answered his own problems.

Before he knew it, people resonated with his journey and began buying from him including his popular product, The Man Diet.

For Chad, being authentic was an incredible strategy.

During this interview, you'll learn...

• The importance of figuring out who your ideal clients are and how to use your authentic self to connect with them

• Why it's vital to “write to yourself” when creating emails, sales copy and information products

• How you can boost your email list and attract more business by having calls to action and opt-in forms tied in with your content

To find out more about Chad, visit here.

To learn about The Lost Art of Discipline ebook, go to this website.

To find out about the book, The Practicing Mind, click this link.

The law of reciprocity.

Ever hear of it?

Basically, it's when someone does something nice for you then you'll have a deep-rooted psychological urge to do something nice in return.

This universal law has been used in persuasive marketing and advertising for years now.

But, what if you could genuinely give something of value to potential clients for free because you actually want to help them?

You might be thinking, “Wait a second, FREE? Why the heck would I do that?”

Our guest today, David Sargant, who is an expert that shows coaches how to use digital marketing to get the visibility and credibility they need to grow their businesses, feels giving away your useful content is a great way to endear yourself  to prospects which can lead to win-win opportunities.

During this fun and inspiring interview, you'll learn...

• Why providing free takeaway value will build trust with potential clients by letting them know you're credible and not in it for a quick buck

• Why it's important to plant seeds by helping people take action towards their goals

• The importance of being strategic so you can give your content to your ideal market

To find out more about David, visit here.

To download his free gift, click this link.