Mistakes.

We all make them.

According to our return guest, Marc Von Musser, who has made over 500,000 sales calls and delivered 10,000 presentations in his career, you can either learn from your own missteps, which is painful and expensive, or you can learn from the mistakes others make and bypass decades of agony.

For the second option, you can do this by hiring a mentor and/or becoming a part of an elite mastermind group of successful like-minded people.

Both can help support, guide and challenge you to be the true success you are meant to be.

However, there are many pretenders out there, so make sure you follow and learn from the right people.

During this interview, you'll learn...

• To identify authentic mentors because they have lived the results you desire

• The importance of getting clear on your goal and how others can help you get there quicker

• The negative consequences if you travel on your business journey alone when you don't have to

To find out more about Marc, visit here.

To sign up for the October 2017 eCircle Academy Immersion, go to this link.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Is it ONLY about YOU?

We've all been at networking events where people will promote themselves constantly without letting others share their stories.

Some will also give you their business cards without barely engaging in a conversation.

It's a terrible first impression.

Our guest, business speaker and coach, Sharon Worsley (also known as The Business Development Ninja), has been on the wrong side of those interactions.

But, she's learned a lot and has come up with some tips on how you can make your next networking experience a more useful one.

During this interview, you'll learn...

• Why you should enter networking opportunities with a mindset of helping others

• How introverts can effectively connect with new business contacts

• Why following up is crucial after networking with people

To find out more about Sharon, visit here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

What motivates you to wake up?

Is there a big goal that excites you?

It's important to have purpose in life.

Our guest, the President & CEO of Prostate Cancer Canada, Rocco Rossi understands this.

It hit him like a bolt of lightning when on a business trip with his boss years ago, Rocco found out he died in his sleep in his hotel room.

At the time, his friend was 44 years old with a wife and kids.

It opened Rocco's eyes. 

He began to realize he must live a life of purpose because of how unpredictably it can be taken away.

Today, with those he leads, he lives with meaning and does his best to guide them towards a common goal.

During this interview, you'll learn...

• How storytelling can communicate your purpose and endear your followers

• Why it's important to eliminate obstacles for your people so they can get work done

• Why you should find time to reflect and recharge yourself

To find out more about Rocco, visit here.

To donate to Prostate Cancer Canada, click this link.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Your employees.

Without them, your business could be in a lot of trouble.

These days it's tough to find great ones that are committed to your vision and want to stick around to see it through.

Our guest today, Bruce Bowser, has figured it out.

He is the president of a moving company called AMJ Campbell Van Lines and has overseen its growth from $34 million in 1997 to over $200 million today.

He has some terrific tips on how you can create loyal staff that will stand by you for the long run.

During this interview, you'll learn...

• Why you should create a work culture of entrepreneurship to motivate great employees to stay

• Why micromanaging isn't the answer to handle your staff

• Why it's important to treat people with dignity and respect

To find out more about Bruce, visit here.

To learn about the 10 Step Authority Marketing Blueprint, visit AuthorityRocks.com.

Social media.

It can be a wonderful way to connect with family and friends.

But, if you're a thought leader, it can also be a great strategy to locate your ideal customers.

These days the business social media of choice is LinkedIn.

Our guest today has mastered the fine art of using it to attract more business for her clients.

Sarah Santacroce is a Switzerland-based LinkedIn expert and owner of Simple LinkedIn Solutions.

During this informative interview, you'll learn...

• Why your LinkedIn profile headline is important when making first impressions with prospects

• How you must be more strategic when growing your LinkedIn network

• Why you should consider creating consistent relevant content within LinkedIn for your audience

To find out more about Sarah, visit here.

To receive her free 10 Ingredient Recipe for LinkedIn Success e-book, click here.

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com.

Imagine leaving millions of dollars on the table.

Not everyone could do that.

Our guest, Don R. Campbell did.

He is a Senior Analyst with The Real Estate Investing Network (REIN) which is Canada’s most trusted real estate investment education, analysis, research and strategic leadership resource.

Throughout his years at REIN, this multiple best-selling author has turned down potentially profitable real estate opportunities.

Why?

For him, those deals didn't align with his purpose.

Don believes in being authentic and assisting others without compromising his values.

As well, he feels it's meaningful to have a business that emotionally touches people's lives and creates positive change.

During this engaging interview, you'll discover...

• The importance of creating your “Personal Belize” & how it can lead you to powerfully help others through your business

• Why you should work on your presentation skills to effectively communicate with your audience

• Why you must have integrity and make decisions that are aligned with your purpose

To find out more about Don & REIN, visit here. 

To read his blog, click this link. 

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com. 

Don't be fooled.

Whether you're at a Disney resort or cruise, the way you're treated as a customer has been well strategized years before you even handed over your credit card number to Mickey Mouse.

Our guest today, Shep Hyken, who is a New York Times best-selling author and customer service expert himself, has been paying attention and will pass on some success tips he's learned from Mickey and his friends and he'll share some from his own esteemed career as well.

During this interview, you'll discover...

• The 3 jobs Disney employees must do well and the 2 of those you must focus on

• Why you shouldn't deliver an over-the-top WOW customer service experience for your clients

• The key ingredients to differentiate yourself as a thought leader so customers will flock to you FIRST

To find out more about Shep, visit here.

To check out his training program, click this link. 

To learn about the 10 Step Authority Marketing Blueprint mentioned in this episode, visit AuthorityRocks.com.

Content marketing.

It's defined as “a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”

If you're a thought leader who hasn't hopped onto that train, our guest, Joe Pulizzi, who is a content marketing envangelist, will help you get started on developing a profitable niche that you can serve.

Content Marketing is a great way to build a loyal following because of the value you're providing your audience which leads to your fans trusting and eventually supporting you especially in monetary terms.

During this interview, you'll learn...

• Why it's important to niche down repeatedly until you identify a profitable area that you can dominate as a thought leader

• Why you should choose 1 content type and 1 content platform to distribute your message

• Why it's powerful to develop your audience first then listen to your people to build products they actually need

To find out more about Joe, visit here.

To learn about the Content Marketing World Conference & Expos, check this out.

To read about the eCircle Academy Immersions mentioned in this episode visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.
 

Do you ever feel lost?

Our guest today, personal branding expert, Bobby Umar once did.

He bounced from one career to the next not feeling fulfilled until one day he decided it was time for a change.

That's when he started asking himself questions about what he truly wanted in life.

The pursuit of establishing his personal brand took off from there.

Today, he's a man of purpose and passion who is helping business owners have more clarity and success in their lives.

During this  interview, you'll learn...

• The action steps to take right now to create your personal brand

• The 4 areas of fulfillment and why you're resigning yourself to only being happy with a few of them

• The 3 main ingredients thought leaders need to create their tribes and attract more clients

To find out more about Bobby, visit here.

To learn about Bobby's Discover Your Personal Brand conference, check out this website.

To read about the eCircle Academy Immersions mentioned in this episode visit EcircleAcademy.com. If you're interested in attending, use the code, TOBTL22.

Nonverbal communication.

Many of us underestimate its impact.

You probably don't realize it, but everyday you're telling a story using your facial expressions, gestures, eye contact and posture.

In business, you want to make sure the stories you're broadcasting are positive and setting you up to win the trust of potential clients.

Our guest today, Mark Bowden, is a master nonverbal communicator and author of books such as Winning Body Language, Winning Body Language For Sales Professionals and Tame The Primitive Brain.

He's also a world-class speaker who knows that the slightest of changes in your body language can make the difference between you being loved or hated by the prospects you're trying to persuade.

During this informative interview, you'll learn...

• Why hiding your hands during your presentations causes a negative response

• What hand gesture can create instant trust from any speaking audience

• Why you should be aware of your physical proximity with prospects

To find out more about Mark and his company, TRUTHPLANE, visit here.