Tragedy.

At one point or another, we all come face-to-face with it in some capacity and today's guest, Kelly Lee Bennett is no different.

During her most turbulent years, there were horrible things in her life such as murder, rape, kidnapping and a bout with Post Traumatic Stress Disorder (PTSD) to name a few.

For many, after being exposed to those events, they'd either be heavily medicated, locked up somewhere or even worse.

Kelly was one of the fortunate ones.

Today, she leads an extremely happy life operating her successful executive coaching business.

So, what helped her navigate through those rough waters?

One of the life savers was being surrounded by the right people who gave her the support she needed.

Now, her days are filled with joy and meaning.

During this interview, you'll discover...

• The importance of trusting your gut when making business and personal decisions including what people to allow in your life

• Why you must not be afraid of making mistakes since they can prove to be extremely useful

• Why you should concentrate on having more fun and purpose in everything you do

To find out more about Kelly, visit this link.

To download The Market Authority Blueprint mentioned in this episode, click here. 
 

6 seconds.

That's all you have to convince a prospect, who is scrolling on her smartphone, to check out what you are promoting.

Let's face it, we are bombarded with marketing messages everyday, so how will you attract your ideal clients through the noise?

Today's guest, Alan McLaren, who is the CEO of the creative marketing agency, Infinity Comm, has some ideas.

During this interview, you'll learn...

• The importance of getting back to the basics by making sure your offerings are worth promoting

• Why creativity is a key factor in setting yourself apart from your competitors

• Why word-of-mouth advertising is still a crucial marketing tool even in the digital age

To find out more about Alan and Infinity Comm, visit here.

People.

Remember when their main form of communication was face-to-face?

Today, technology has changed that.

Many human-to-human interactions have been replaced by texts, emails, smartphones, tablets and social media to name a few.

According to our guest, Bob Burg, who is a public speaker and best-selling author, to establish strong business relationships, it's never about technology, it's about people.

During this interview, you'll learn...

• Why nobody buys from computers they know, like & trust

• The importance of leveraging technology & not hiding behind it when creating business connections

• Why you should always think about what value you provide people before posting on social media

To find out more about Bob, here's his website.

To learn about his Go-Giver Give Sales Academy online course & live workshop, click here. 

To download The Market Authority Blueprint mentioned in this episode, click this link.

Persistence.

Hal Johnson has it.

Back in 1988, when he and Joanne McLeod, teamed up to create a series of 90-second televised public service announcements called Body Break to inspire Canadian audiences to “keep fit and have fun,” it wasn't embraced right away.

In fact, Hal shopped the idea to various places but was turned down repeatedly including by one television network representative who told Hal he didn't feel Canada was ready to see a biracial couple on screen (Hal is half-black while Joanne is white).

Others would have been angry, but Hal just used this challenge as motivation.

Let's just say, due to his focus and sheer determination, he'd help Body Break become an iconic fixture on TV sets across the country.

During this inspiring interview, you'll learn...

• The importance of taking the positives from rejection to find creative solutions

• Why you should do investigative work to uncover potential opportunities no one else sees

• Why it's an absolute must to look for ways to fill a need for people

To book Hal and Joanne for a speaking event, visit here.

To download The Market Authority Blueprint mentioned in this episode, click this link.

Failure.

It can either knock you out for good or it can serve you for greater success.

Dan Nisker chose the latter route.

He's a fitness expert whose focus is helping those with missing limbs to become more fit and empowered about the impact they can have on this world.

It has proved to be quite a profitable niche.

Dan's client list has soared from 18 at one point to over 260.

It didn't come easy though.

Dan experimented with different niches, such as cardiologists and brides-to-be, but when they fell flat, he learned from those experiences and kept going.

Today, he is a great success story.

During this inspiring interview, you'll learn...

• Why you need to research your niche before diving in

• Why it's a must for you to go out and actually test that niche market to see if it's truly commercial

• The importance of making calls to find your ideal clients

To find out more about Dan and his book, Para-Tough, visit here.

To download The Market Authority Blueprint mentioned in this episode, click this link.

Supermodels.

You might have some negative assumptions about them.

Well, this week's guest just might change your mind.

Kathy Ireland was a supermodel in the 1980s and 1990s where she graced many magazine covers including the Sports Illustrated Swimsuit Issue.

She is a modelling icon, but did you know she's quickly becoming iconic in the business world as well?

Today, she has built a licensing empire by lending her name, taste and marketing talents to more than 17,000 products that generate annual merchandise sales of $2.6 billion.

Her business road hasn't been easy, but she's persevered to become a winner and inspiration to many.

During this uplifting interview, you'll learn...

• The importance of having the right mentors on your success journey

• Why you should look for valuable lessons when people criticize you

• Why you must not let fear paralyze you from achieving your goals

To find out about Kathy and her businesses, visit here.

For information regarding her TV show, Worldwide Business with Kathy Ireland, click this link.
 

Horses.

Did you know they could be used to help with corporate team building and leadership development?

Most people don't.

Enter our guest, Tracey Evans.

She made the unconventional move of leaving her senior marketing role at American Express, so she could run the Dreamwinds Equine Assisted Learning Centre which delivers programs that inspire others to be better leaders, better partners and better people.

Yes, it was a risky decision to say the least. 

When she worked in the corporate world, she noticed how a lack of communication and leadership ripped teams apart, so she found a way to leverage her passion for horses to help companies strengthen from within.

During this interview, you'll learn...

• Why problems at your past jobs could be profitable opportunities for your company today

• How to overcome fear when making potentially life-changing decisions

• Why having passion for your business is an absolute must

To learn about Tracey, visit here.

To check out Dreamwinds and its various programs, click this link.

Are you willing to let go?

According to our guest, who is the best-selling author of many books including Shut Up, Stop Whining & Get A Life and a firecracker of a speaker, Larry Winget, many people aren't willing to give up things that are holding them back from achieving the success they truly want.

During this no holds barred interview, you'll learn...

• A great exercise to determine what you need to do to get where you want to be in business and life

• Why you should focus on having a lean and mean operation for maximum profitability

• Why people pay you for your value and not your passion

To find out more about Larry, visit his website here.

To check out his Facebook fan page, click this link.

Your brand.

What is it?

If you don't know, you have a problem.

Companies like Nike, Apple and other business heavyweights understand what their brand message is, who their ideal customers are and the problems they solve for them.

As a result, they attract many loyal fans which becomes very profitable.

If you're not clear on your brand just yet, our guest today, Rob Jacobs has some ideas on how you can change that.

He's a leader in the walk for health movement and co-founder of UnSit, a company that sells treadmill desks which help office workers get off their seats and get active.

During this engaging interview, you'll learn...

• Why it's important to create powerful brand stories that resonate with your audience and are supported with research and evidence

• Why having a light and fun aspirational message could be attractive to your ideal clients

• Why hiring a quality branding expert and copywriter are good investments

To find out more about Rob and his company, UnSit, visit http://www.UnSit.com.

To check out the article referenced in this interview, click here.

To read more about treadmill desks and their benefits, visit UnSit’s newsroom. 

If you'd like to purchase a treadmill desk, use the discount promo code TBOTL15 to get free shipping! If you order before the end of March 2017, you'll also receive $50 off the price.
 

How badly do you want success?

For some entrepreneurs, their desire isn't as powerful because when things get hard, excuses and other distractions get in their way and before they know it, their businesses are no more.

Our guest today, Kevin Mako, who is the founder of Mako Design + Invent which is a successful service consumer product development firm that has offices in Toronto and Austin, Texas, has seen the cost of not being motivated to achieve.

But, through his experiences, he's also witnessed a commonality among the winners - their willingness to hustle.

Without it, you don't create opportunities. You're hoping for them.

During this interview, you'll learn...

• Why taking action, instead of letting fear paralyze you, will get you farther in business

• Why procrastination is the ultimate killer of an enterprise

• The importance of being an expert at what you do and not letting distractions block you

To find out more about Kevin, visit here.  

To learn more about MAKO Design + Invent, click this link.